Average Retail Salaries

in the UK

Today, the average UK retail salary sits at £29,260 based on over 30 million live job ads. But that doesn’t mean you should be paying the average! Retail salaries can vary a lot by role, region and experience level. So, high-level averages can sometimes be misleading when you're trying to set fair, competitive salaries.

Use our interactive tool to explore average retail salaries by role and location.

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Median pay
£26,860
per year
Upper quartile
£26,860
Lower quartile
£26,208
Manchester
Retail Supervisor
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£32,000
per year
Upper quartile
£37,500
Lower quartile
£29,500
Manchester
Store Manager
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£32,500
per year
Upper quartile
£38,711
Lower quartile
£29,371
Leeds
Store Manager
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£32,000
per year
Upper quartile
£40,000
Lower quartile
£29,500
Birmingham
Store Manager
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£34,808
per year
Upper quartile
£39,532
Lower quartile
£30,249
London
Store Manager
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£31,500
per year
Upper quartile
£36,251
Lower quartile
£29,000
Bristol
Store Manager
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£29,500
per year
Upper quartile
£32,080
Lower quartile
£26,730
Manchester
Assistant Store Manager
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£28,384
per year
Upper quartile
£31,108
Lower quartile
£26,775
Leeds
Assistant Store Manager
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£30,000
per year
Upper quartile
£33,500
Lower quartile
£28,409
London
Assistant Store Manager
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£30,712
per year
Upper quartile
£39,532
Lower quartile
£27,500
Birmingham
Assistant Store Manager
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£28,860
per year
Upper quartile
£30,000
Lower quartile
£27,230
Bristol
Assistant Store Manager
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£26,860
per year
Upper quartile
£27,893
Lower quartile
£26,860
Birmingham
Retail Supervisor
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£26,860
per year
Upper quartile
£26,860
Lower quartile
£26,208
Bristol
Retail Supervisor
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£26,860
per year
Upper quartile
£29,260
Lower quartile
£26,208
London
Retail Supervisor
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£26,860
per year
Upper quartile
£26,860
Lower quartile
£26,208
Leeds
Retail Supervisor
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£25,813
per year
Upper quartile
£27,000
Lower quartile
£23,443
Manchester
Sales Assistant
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£25,625
per year
Upper quartile
£26,500
Lower quartile
£24,816
Leeds
Sales Assistant
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£26,000
per year
Upper quartile
£27,000
Lower quartile
£24,379
Birmingham
Sales Assistant
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£27,000
per year
Upper quartile
£27,642
Lower quartile
£25,676
London
Sales Assistant
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£23,940
per year
Upper quartile
£27,000
Lower quartile
£23,443
Bristol
Sales Assistant
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Job title
Salary
Industry
Organisation
Store Manager
£34,689 - £34,689
retail
inploi
Store Manager
Manchester
Multi Site Store Manager
£31,859 - £31,859
retail
Sayers and Poundbakery Ltd
Store Manager
Manchester
Store Manager
£29,500 - £29,500
retail
British Heart Foundation
Store Manager
Manchester
Store Manager
£33,500 - £38,500
retail
Welcome Break
Store Manager
Manchester
Multi Site Store Manager
£28,662 - £28,662
retail
Sayers and Poundbakery Ltd
Store Manager
Leeds
Store Manager
£34,411 - £34,411
retail
Jollyes Pets
Store Manager
Manchester
Store Manager
£31,859 - £31,859
retail
inploi
Store Manager
Leeds
Store Manager
£34,689 - £34,689
retail
British Heart Foundation
Store Manager
Leeds
Store Manager
£29,500 - £29,500
retail
Welcome Break
Store Manager
Leeds
Store Manager
£33,500 - £38,500
retail
Jollyes Pets
Store Manager
Leeds
Store Manager
£33,500 - £33,500
retail
DEICHMANN-SHOES UK LIMITED
Store Manager
Birmingham
Store Manager
£31,859 - £31,859
retail
THE PERFUME SHOP Limited
Store Manager
Birmingham
Store Manager Designate
£47,921 - £47,921
retail
Home Bargains
Store Manager
Birmingham
Store Manager Designate
£47,921 - £47,921
retail
Home Bargains
Store Manager
Birmingham
Store Manager
£30,000 - £40,000
retail
Pepe's Piri Piri
Store Manager
Birmingham
Store Manager
£43,000 - £43,000
retail
My Fone UK
Store Manager
London
Deputy Store Manager
£36,000 - £44,500
retail
Lidl
Store Manager
London
Store Manager
£36,500 - £36,500
retail
Holland & Barrett
Store Manager
London
Store Manager - Retail - Oxford Circus, London
£42,000 - £42,000
retail
COREcruitment International
Store Manager
London
Store Manager
£30,600 - £30,600
retail
Vinegar Hill
Store Manager
London
Store Manager
£33,500 - £38,500
retail
Jollyes The Pet People
Store Manager
Bristol
Store Manager
£30,000 - £34,000
retail
Zachary Daniels
Store Manager
Bristol
Store Manager
£33,000 - £60,000
retail
Priority Recruitment
Store Manager
Bristol
Store Manager
£31,000 - £31,000
retail
Morrisons
Store Manager
Bristol
Store Manager - Holloway Road, Bristol
£33,500 - £37,000
retail
The Co-op
Store Manager
Bristol
Job Assistant store manager Bolton
£15,900 - £15,900
retail
Shurgard Self Storage
Assistant Store Manager
Manchester
Assistant Store Manager
£25,667 - £25,667
retail
KPI RECRUITING LTD
Assistant Store Manager
Manchester
Assistant Store Manager
£30,000 - £30,000
retail
Neve Jewels Group
Assistant Store Manager
Manchester
Assistant Store Manager
£30,000 - £30,000
retail
Diamonds Factory (Neve Jewels Ltd)
Assistant Store Manager
Manchester
Assistant Store Manager - Fjallrven
£26,500 - £26,500
retail
Fjallraven
Assistant Store Manager
Manchester
Assistant Store Manager
£23,443 - £23,443
retail
Sense
Assistant Store Manager
Leeds
Assistant Store Manager
£14,286 - £14,286
retail
YMCA
Assistant Store Manager
Leeds
Assistant Store Manager
£27,000 - £27,000
retail
Sapphire Retail International Limited
Assistant Store Manager
Leeds
Assistant Store Manager
£34,411 - £34,411
retail
GAME RETAIL LIMITED
Assistant Store Manager
Leeds
POP Mart Leeds - Assistant Store Manager
£32,000 - £32,000
retail
Pop Mart UK
Assistant Store Manager
Leeds
Assistant Store Manager
£26,000 - £28,000
retail
Zachary Daniels Recruitment
Assistant Store Manager
Birmingham
Assistant Store Manager
£30,300 - £30,300
retail
Machine Mart
Assistant Store Manager
Birmingham
Assistant Store Manager
£50,000 - £70,000
retail
NCF Living
Assistant Store Manager
Birmingham
Retail Assistant Store Manager
£28,000 - £30,200
retail
Dynamix Recruitment ltd
Assistant Store Manager
Birmingham
Assistant Store Manager
£30,000 - £33,000
retail
Zachary Daniels
Assistant Store Manager
Birmingham
Assistant Store Manager
£30,000 - £35,000
retail
The Salad Project
Assistant Store Manager
London
Assistant Store Manager -Maternity Cover
£34,000 - £34,000
retail
GAME RETAIL LIMITED
Assistant Store Manager
London
Assistant Store Manager - Music Concept/Merch
£35,000 - £38,000
retail
Handle Recruitment
Assistant Store Manager
London
Assistant Store Manager || Selfridges
£24,420 - £53,970
retail
ZADIG&VOLTAIRE
Assistant Store Manager
London
Assistant Store Manager || St John's Wood Store
£24,420 - £53,936
retail
ZADIG&VOLTAIRE
Assistant Store Manager
London
Assistant Store Manager
£30,000 - £30,000
retail
Amorino UK
Assistant Store Manager
Bristol
Assistant Store Manager
£29,000 - £29,000
retail
Tandem Talent Ltd
Assistant Store Manager
Bristol
Assistant Store Manager
£29,000 - £29,000
retail
Cotswold Outdoor Group Ltd
Assistant Store Manager
Bristol
Assistant Store Manager
£29,000 - £29,000
retail
Tandem Talent
Assistant Store Manager
Bristol
Assistant Store Manager - Clifton
£24,451 - £24,451
retail
Mencap
Assistant Store Manager
Bristol
Retail Supervisor
£26,860 - £26,860
retail
Co-op Group
Retail Supervisor
Manchester
Retail Supervisor
£26,860 - £26,860
retail
Co-op Group
Retail Supervisor
Manchester
Retail Supervisor
£27,000 - £29,000
retail
P Louise
Retail Supervisor
Manchester
Retail Supervisor
£25,459 - £25,459
retail
Toolstation Ltd
Retail Supervisor
Manchester
Retail Supervisor Integrated Care NHS Foundation Trust
£25,000 - £25,000
retail
Tameside and Glossop Integrated Care NHS Foundation Trust
Retail Supervisor
Manchester
Retail Supervisor
£28,517 - £28,517
retail
DEICHMANN-SHOES UK LIMITED
Retail Supervisor
Birmingham
Retail Supervisor
£26,860 - £26,860
retail
Co-op Group
Retail Supervisor
Leeds
Retail Supervisor
£26,860 - £26,860
retail
Co-op Group
Retail Supervisor
Leeds
Retail Supervisor
£25,459 - £25,459
retail
Toolstation Ltd
Retail Supervisor
Leeds
Retail Supervisor -
£25,459 - £25,459
retail
Toolstation Ltd
Retail Supervisor
Leeds
Retail Supervisor
£25,459 - £25,459
retail
Toolstation Ltd
Retail Supervisor
Leeds
Retail Supervisor
£27,893 - £27,893
retail
DEICHMANN-SHOES UK LIMITED
Retail Supervisor
Birmingham
Retail Supervisor
£26,500 - £26,500
retail
THe Range court house green Coventry
Retail Supervisor
Birmingham
Retail Supervisor
£30,000 - £35,000
retail
Builders Trade Center ltd
Retail Supervisor
Birmingham
Retail Supervisor
£27,893 - £27,893
retail
DEICHMANN-SHOES UK LIMITED
Retail Supervisor
Birmingham
Retail Supervisor
£28,517 - £28,517
retail
DEICHMANN-SHOES UK LIMITED
Retail Supervisor
London
Retail Supervisor
£28,517 - £28,517
retail
DEICHMANN-SHOES UK LIMITED
Retail Supervisor
London
Retail Supervisor
£26,208 - £26,208
retail
Toolstation Ltd
Retail Supervisor
London
Retail Supervisor
£26,208 - £26,208
retail
Toolstation Ltd
Retail Supervisor
London
Retail Supervisor
£26,208 - £26,208
retail
Toolstation Ltd
Retail Supervisor
London
Retail Supervisor
£26,860 - £26,860
retail
Co-op Group
Retail Supervisor
Bristol
Retail Supervisor
£26,860 - £26,860
retail
Co-op Group
Retail Supervisor
Bristol
Retail Supervisor
£25,459 - £25,459
retail
Toolstation Ltd
Retail Supervisor
Bristol
Retail Supervisor
£26,860 - £26,860
retail
Co-op Group
Retail Supervisor
Bristol
Retail Supervisor
£26,500 - £26,500
retail
Ashton Gate Stadium
Retail Supervisor
Bristol
Sales Assistant
£25,000 - £35,000
retail
ALT VENTURES LIMITED T/A Resolve Solution
Sales Assistant
Birmingham
Sales Assistant
£23,443 - £23,443
retail
McColl's Retail Group
Sales Assistant
Birmingham
Entry Level Sales Assistant
£24,000 - £29,000
retail
Inc Recruitment
Sales Assistant
Birmingham
Sales Assistant
£24,000 - £28,000
retail
Fashion Retailer
Sales Assistant
Birmingham
Sales Assistant (Part Time)
£23,443 - £23,443
retail
McColl's Retail Group
Sales Assistant
Birmingham
Trainee Sales Assistant
£25,000 - £35,000
retail
ALT VENTURES LIMITED T/A Resolve Solution
Sales Assistant
Manchester
Retail Sales Assistant
£23,443 - £23,443
retail
McColl's Retail Group
Sales Assistant
Manchester
Sales Assistant
£24,000 - £29,000
retail
Inc Recruitment
Sales Assistant
Manchester
Retail Sales Assistant
£23,443 - £23,443
retail
McColl's Retail Group
Sales Assistant
Manchester
Temporary Sales Assistant
£24,000 - £28,000
retail
Fashion Retailer
Sales Assistant
Manchester
Sales Assistant
£24,450 - £27,450
retail
Vendora Inc LTD
Sales Assistant
Leeds
Entry Level Sales Assistant
£24,000 - £30,000
retail
BlackwaterRecruitment
Sales Assistant
Leeds
POP Mart Leeds - Sales Assistant
£26,000 - £26,000
retail
Pop Mart UK
Sales Assistant
Leeds
Sales Assistant
£24,633 - £24,633
retail
Salvation Army Trading Company Limited
Sales Assistant
Leeds
Customer Sales Assistant
£25,652 - £25,652
retail
Wolseley
Sales Assistant
Leeds
Store Manager/Sales Assistant
£26,000 - £55,000
retail
Miti Enterprice ltd
Sales Assistant
London
Team Member/Sales Assistant
£26,420 - £26,420
retail
Open World Group Ltd
Sales Assistant
London
Sales Assistant
£26,437 - £26,437
retail
DEICHMANN-SHOES UK LIMITED
Sales Assistant
London
Furniture Retail Sales Assistant
£35,000 - £40,000
retail
Essex Furniture Outlet Ltd
Sales Assistant
London
Retail Sales Assistant
£18,000 - £18,000
retail
Dreams Ltd
Sales Assistant
Bristol
Sales Assistant
£26,000 - £26,000
retail
Pop Mart UK
Sales Assistant
Bristol
Trade Sales Assistant
£26,715 - £26,715
retail
Selco Builders Warehouse
Sales Assistant
London
Retail Sales Assistant
£23,443 - £23,443
retail
McColl's Retail Group
Sales Assistant
Bristol
Executive Sales Assistant
£24,500 - £35,000
retail
Greenkey Garden & Home
Sales Assistant
Bristol
Sales Assistant
£27,000 - £27,000
retail
Westwave Bathrooms
Sales Assistant
Bristol
Access the real-time data you need to make more confident pay decisions.

Our salary data is pulled from 30M+ live UK job ads, so you get to see the most accurate and up-to-date retail salaries.
Retail Salaries in 2026: What Our Experts Say

“Our pay planning survey shows that retail salaries are projected to rise by 3.0% in 2026. This is on par with the cross-industry median of 3.0%.”

Becky Yates
Growth Marketing Lead

About HR DataHub 

Retail Salary Benchmarking for HR and Rewards Professionals

Make confident salary decisions with live market data from 30M+ UK job postings. No surveys. No guesswork. Just real-time pay insights in an instant. And all without you sending us any of your own data.

That’s why so many HR, Recruitment and Rewards leaders choose HR DataHub to set fair salaries for hiring and retaining their top retail talent.

Retail companies who trust HR Datahub

Back Your Salary Decisions. Park the Guesswork

Retain top talent

Set competitive rewards using real-time pay data. Put your business ahead of the pack by recruiting, motivating and retaining your top retail talent.

Certainty-based decisions

Stop second-guessing your retail salary offers. With live market data at your fingertips, you'll know you're making the right call every time — whether setting budgets, reviewing pay, or negotiating offers.

Time for deeper thinking

Stop manually researching job boards or waiting months for survey data. Automated benchmarking gives you instant market data, giving you the time and headspace to tackle higher value, strategic projects.

Full-on for features 

Go on, you know you want to...
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Never Miss a Market Shift Again

Stop relying on 6-month-old survey data while salaries change weekly. Our live feed from 30M+ job postings means you'll spot market movements before your competitors do.

Predict Salary Inflation Before It Hits

See exactly how retail salaries have moved over months and years. Spot emerging trends early so you can avoid being caught off-guard by sudden market jumps.

Find Salary Data for Even the Most Niche Roles

Need data for a store manager role or sales-assistant position? Our precision filters dig deep to find comparable salaries, even for those "impossible to benchmark" positions that keep you up at night.

Pay What Your Local Market Actually Demands

London retail salaries vs. Manchester? Get hyper-local data that reflects your actual talent pool. Stop overpaying based on national averages or underpaying and losing candidates to local competitors.

Frequently Asked Questions

Do I need to submit data on HR DataHub?
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No, we’ll never ask you to share your own salary data with us. With over 30 million datapoints, we have all the data you need without ever having to get infosec involved in the process. Most other salary benchmarking tools require you to send in your data, but with HR DataHub, you will be up and running immediately, saving you the time and hassle of submitting company data.

Can we search for our competitors on HR DataHub?
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Yes, with HR DataHub, it’s easy to see how much your competitors are paying their employees simply by filtering results by your companies of interest and comparing with market rates for equivalent roles in your company. Having the inside track on competitor salaries helps you keep your own pay rates competitive, retain top talent and attract gifted employees to your business without overpaying. 

Where does HR DataHub get its data?
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HR DataHub pulls its salary data from over +30M live and historical job listings nationwide, updating weekly with data from all the major UK job boards. That keeps our pay insights right up to date and in line with today’s advertised salaries. HR DataHub’s pay dataset is the most comprehensive in the UK, and you can search salaries by job title, industry, competitors and location. You can also drill down into more niche skills with advanced keyword filtering.  

How does HR DataHub compare to traditional salary surveys?
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HR DataHub is very different from conventional salary surveys, which often take a long time to create and can be months out of date by the time they are published. Salary surveys usually focus on large enterprises but miss out researching the pay rates of smaller or mid-sized companies. And, despite being relatively expensive, surveys can eat up valuable time with painstaking cross-checking of company pay rates against survey like-for-likes. 

In contrast, HR DataHub gives you a real-time market view of today’s average salaries in an instant for all business sizes, types, and UK locations. With HR DataHub, you get access to up-to-date data. It’s easy to search and compare salaries for individual roles, spot salary trends, and ensure you’re offering fair and equitable pay with real-time data, all in a single platform. And all for a fraction of the cost of a salary survey!

We’ve covered the pros and cons of salary surveys here in detail if you would like to explore this topic in more depth.

What is HR DataHub?
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HR DataHub is a salary benchmarking tool that gives you reliable, real-time salary insights in just a few clicks. It collects live pay data daily from job listings across the UK for easy salary benchmarking by job title, location or industry – including keyword filtering for niche skills and roles. HR and Reward leaders use HR DataHub insights to discover live market trends, set market-competitive salaries and make confident decisions about pay. It’s the ideal tool for helping you build compensation packages with fair and competitive pay.

Customer story

Ryman case study: Tracking pay on the high-street

Of all the years I’ve been working in HR and recruitment, I’ve never seen anything that enables you to get the information you need for salary benchmarking that quickly.

Mark Fallon
Senior HR Business partner
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Easy Does It

It really is easy. HR DataHub is a dream to use and gives you amazing results in no time. Here’s how it works in 4 simple steps…

One

We collect

Right now, HR DataHub is hard at work keeping its salary data up to date. Every day we do all the heavy lifting by taking millions of data points from sites like LinkedIn, Glassdoor and Indeed. So, you don’t have the sweat and tears of scraping websites or sending us data of your own.  

two

You search

Simply enter a job role and click search to find out what the rest of the UK pays. It’s as easy as that. If you want to go deeper, feel free to sharpen your search by business type, location, salary type or skill set.

THREE

You compare

Does an individual salary size up to the market average? HR DataHub tells you the marketplace median, upper and lower quartiles in just a few clicks. That way you can keep all your salaries fair and square, and your pay strategy in perfect shape. 

FOUR

You share

Need to back-up your decision making to the business? With HR DataHub it’s easy to report to leadership teams or hiring managers. And your data is shareable as downloadable charts or tables.