Average Retail Salaries in the UK

Today, the average UK retail salary sits at £29,260 based on over 40 million live job ads. But that doesn’t mean you should be paying the average! Retail salaries can vary a lot by role, region and experience level. So, high-level averages can sometimes be misleading when you're trying to set fair, competitive salaries.

Job role
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Median pay
£32,000
per year
Upper quartile
£37,500
Lower quartile
£29,500
Manchester
Store Manager
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£34,808
per year
Upper quartile
£39,532
Lower quartile
£30,249
London
Store Manager
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£32,500
per year
Upper quartile
£38,711
Lower quartile
£29,371
Leeds
Store Manager
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£31,500
per year
Upper quartile
£36,251
Lower quartile
£29,000
Bristol
Store Manager
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£32,000
per year
Upper quartile
£40,000
Lower quartile
£29,500
Birmingham
Store Manager
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£25,813
per year
Upper quartile
£27,000
Lower quartile
£23,443
Manchester
Sales Assistant
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£27,000
per year
Upper quartile
£27,642
Lower quartile
£25,676
London
Sales Assistant
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£25,625
per year
Upper quartile
£26,500
Lower quartile
£24,816
Leeds
Sales Assistant
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£23,940
per year
Upper quartile
£27,000
Lower quartile
£23,443
Bristol
Sales Assistant
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£26,000
per year
Upper quartile
£27,000
Lower quartile
£24,379
Birmingham
Sales Assistant
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£26,860
per year
Upper quartile
£26,860
Lower quartile
£26,208
Manchester
Retail Supervisor
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£26,860
per year
Upper quartile
£29,260
Lower quartile
£26,208
London
Retail Supervisor
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£26,860
per year
Upper quartile
£26,860
Lower quartile
£26,208
Leeds
Retail Supervisor
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£26,860
per year
Upper quartile
£26,860
Lower quartile
£26,208
Bristol
Retail Supervisor
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£26,860
per year
Upper quartile
£27,893
Lower quartile
£26,860
Birmingham
Retail Supervisor
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£29,500
per year
Upper quartile
£32,080
Lower quartile
£26,730
Manchester
Assistant Store Manager
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£30,000
per year
Upper quartile
£33,500
Lower quartile
£28,409
London
Assistant Store Manager
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£28,384
per year
Upper quartile
£31,108
Lower quartile
£26,775
Leeds
Assistant Store Manager
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£28,860
per year
Upper quartile
£30,000
Lower quartile
£27,230
Bristol
Assistant Store Manager
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Median pay
£30,712
per year
Upper quartile
£39,532
Lower quartile
£27,500
Birmingham
Assistant Store Manager
HR DataHub graph shows pay trends, salary benchmarking for hospitality, energy, finance, insurance, IT, logistics, retail.
Job title
Salary
Industry
Organisation
£29,500 - £29,500
retail
Store Manager
British Heart Foundation
Store Manager
Manchester
£33,500 - £38,500
retail
Store Manager
Welcome Break
Store Manager
Manchester
£34,411 - £34,411
retail
Store Manager
Jollyes Pets
Store Manager
Manchester
£28,662 - £28,662
retail
Multi Site Store Manager
Sayers and Poundbakery Ltd
Store Manager
Leeds
£31,859 - £31,859
retail
Store Manager
inploi
Store Manager
Leeds
£34,689 - £34,689
retail
Store Manager
British Heart Foundation
Store Manager
Leeds
£29,500 - £29,500
retail
Store Manager
Welcome Break
Store Manager
Leeds
£33,500 - £38,500
retail
Store Manager
Jollyes Pets
Store Manager
Leeds
£33,500 - £33,500
retail
Store Manager
DEICHMANN-SHOES UK LIMITED
Store Manager
Birmingham
£31,859 - £31,859
retail
Store Manager
THE PERFUME SHOP Limited
Store Manager
Birmingham
£26,437 - £26,437
retail
Sales Assistant
DEICHMANN-SHOES UK LIMITED
Sales Assistant
London
£47,921 - £47,921
retail
Store Manager Designate
Home Bargains
Store Manager
Birmingham
£47,921 - £47,921
retail
Store Manager Designate
Home Bargains
Store Manager
Birmingham
£30,000 - £40,000
retail
Store Manager
Pepe's Piri Piri
Store Manager
Birmingham
£43,000 - £43,000
retail
Store Manager
My Fone UK
Store Manager
London
£36,000 - £44,500
retail
Deputy Store Manager
Lidl
Store Manager
London
£36,500 - £36,500
retail
Store Manager
Holland & Barrett
Store Manager
London
£42,000 - £42,000
retail
Store Manager - Retail - Oxford Circus, London
COREcruitment International
Store Manager
London
£30,600 - £30,600
retail
Store Manager
Vinegar Hill
Store Manager
London
£30,000 - £34,000
retail
Store Manager
Zachary Daniels
Store Manager
Bristol
£33,500 - £38,500
retail
Store Manager
Jollyes The Pet People
Store Manager
Bristol
£35,000 - £40,000
retail
Furniture Retail Sales Assistant
Essex Furniture Outlet Ltd
Sales Assistant
London
£33,000 - £60,000
retail
Store Manager
Priority Recruitment
Store Manager
Bristol
£31,000 - £31,000
retail
Store Manager
Morrisons
Store Manager
Bristol
£33,500 - £37,000
retail
Store Manager - Holloway Road, Bristol
The Co-op
Store Manager
Bristol
£15,900 - £15,900
retail
Job Assistant store manager Bolton
Shurgard Self Storage
Assistant Store Manager
Manchester
£25,667 - £25,667
retail
Assistant Store Manager
KPI RECRUITING LTD
Assistant Store Manager
Manchester
£30,000 - £30,000
retail
Assistant Store Manager
Diamonds Factory (Neve Jewels Ltd)
Assistant Store Manager
Manchester
£30,000 - £30,000
retail
Assistant Store Manager
Neve Jewels Group
Assistant Store Manager
Manchester
£26,500 - £26,500
retail
Assistant Store Manager - Fjallrven
Fjallraven
Assistant Store Manager
Manchester
£14,286 - £14,286
retail
Assistant Store Manager
YMCA
Assistant Store Manager
Leeds
£23,443 - £23,443
retail
Assistant Store Manager
Sense
Assistant Store Manager
Leeds
£26,715 - £26,715
retail
Trade Sales Assistant
Selco Builders Warehouse
Sales Assistant
London
£27,000 - £27,000
retail
Assistant Store Manager
Sapphire Retail International Limited
Assistant Store Manager
Leeds
£32,000 - £32,000
retail
POP Mart Leeds - Assistant Store Manager
Pop Mart UK
Assistant Store Manager
Leeds
£34,411 - £34,411
retail
Assistant Store Manager
GAME RETAIL LIMITED
Assistant Store Manager
Leeds
£26,000 - £28,000
retail
Assistant Store Manager
Zachary Daniels Recruitment
Assistant Store Manager
Birmingham
£30,300 - £30,300
retail
Assistant Store Manager
Machine Mart
Assistant Store Manager
Birmingham
£50,000 - £70,000
retail
Assistant Store Manager
NCF Living
Assistant Store Manager
Birmingham
£28,000 - £30,200
retail
Retail Assistant Store Manager
Dynamix Recruitment ltd
Assistant Store Manager
Birmingham
£30,000 - £33,000
retail
Assistant Store Manager
Zachary Daniels
Assistant Store Manager
Birmingham
£30,000 - £35,000
retail
Assistant Store Manager
The Salad Project
Assistant Store Manager
London
£34,000 - £34,000
retail
Assistant Store Manager -Maternity Cover
GAME RETAIL LIMITED
Assistant Store Manager
London
£26,000 - £26,000
retail
Sales Assistant
Pop Mart UK
Sales Assistant
Bristol
£35,000 - £38,000
retail
Assistant Store Manager - Music Concept/Merch
Handle Recruitment
Assistant Store Manager
London
£24,420 - £53,970
retail
Assistant Store Manager || Selfridges
ZADIG&VOLTAIRE
Assistant Store Manager
London
£24,420 - £53,936
retail
Assistant Store Manager || St John's Wood Store
ZADIG&VOLTAIRE
Assistant Store Manager
London
£29,000 - £29,000
retail
Assistant Store Manager
Tandem Talent Ltd
Assistant Store Manager
Bristol
£29,000 - £29,000
retail
Assistant Store Manager
Cotswold Outdoor Group Ltd
Assistant Store Manager
Bristol
£30,000 - £30,000
retail
Assistant Store Manager
Amorino UK
Assistant Store Manager
Bristol
£24,451 - £24,451
retail
Assistant Store Manager - Clifton
Mencap
Assistant Store Manager
Bristol
£29,000 - £29,000
retail
Assistant Store Manager
Tandem Talent
Assistant Store Manager
Bristol
£26,860 - £26,860
retail
Retail Supervisor
Co-op Group
Retail Supervisor
Manchester
£26,860 - £26,860
retail
Retail Supervisor
Co-op Group
Retail Supervisor
Manchester
£18,000 - £18,000
retail
Retail Sales Assistant
Dreams Ltd
Sales Assistant
Bristol
£25,459 - £25,459
retail
Retail Supervisor
Toolstation Ltd
Retail Supervisor
Manchester
£27,000 - £29,000
retail
Retail Supervisor
P Louise
Retail Supervisor
Manchester
£25,000 - £25,000
retail
Retail Supervisor Integrated Care NHS Foundation Trust
Tameside and Glossop Integrated Care NHS Foundation Trust
Retail Supervisor
Manchester
£26,860 - £26,860
retail
Retail Supervisor
Co-op Group
Retail Supervisor
Leeds
£26,860 - £26,860
retail
Retail Supervisor
Co-op Group
Retail Supervisor
Leeds
£25,459 - £25,459
retail
Retail Supervisor
Toolstation Ltd
Retail Supervisor
Leeds
£25,459 - £25,459
retail
Retail Supervisor -
Toolstation Ltd
Retail Supervisor
Leeds
£25,459 - £25,459
retail
Retail Supervisor
Toolstation Ltd
Retail Supervisor
Leeds
£27,893 - £27,893
retail
Retail Supervisor
DEICHMANN-SHOES UK LIMITED
Retail Supervisor
Birmingham
£26,500 - £26,500
retail
Retail Supervisor
THe Range court house green Coventry
Retail Supervisor
Birmingham
£24,500 - £35,000
retail
Executive Sales Assistant
Greenkey Garden & Home
Sales Assistant
Bristol
£28,517 - £28,517
retail
Retail Supervisor
DEICHMANN-SHOES UK LIMITED
Retail Supervisor
Birmingham
£27,893 - £27,893
retail
Retail Supervisor
DEICHMANN-SHOES UK LIMITED
Retail Supervisor
Birmingham
£30,000 - £35,000
retail
Retail Supervisor
Builders Trade Center ltd
Retail Supervisor
Birmingham
£28,517 - £28,517
retail
Retail Supervisor
DEICHMANN-SHOES UK LIMITED
Retail Supervisor
London
£28,517 - £28,517
retail
Retail Supervisor
DEICHMANN-SHOES UK LIMITED
Retail Supervisor
London
£26,208 - £26,208
retail
Retail Supervisor
Toolstation Ltd
Retail Supervisor
London
£26,208 - £26,208
retail
Retail Supervisor
Toolstation Ltd
Retail Supervisor
London
£26,208 - £26,208
retail
Retail Supervisor
Toolstation Ltd
Retail Supervisor
London
£26,860 - £26,860
retail
Retail Supervisor
Co-op Group
Retail Supervisor
Bristol
£26,860 - £26,860
retail
Retail Supervisor
Co-op Group
Retail Supervisor
Bristol
£23,443 - £23,443
retail
Retail Sales Assistant
McColl's Retail Group
Sales Assistant
Bristol
£25,459 - £25,459
retail
Retail Supervisor
Toolstation Ltd
Retail Supervisor
Bristol
£26,860 - £26,860
retail
Retail Supervisor
Co-op Group
Retail Supervisor
Bristol
£26,500 - £26,500
retail
Retail Supervisor
Ashton Gate Stadium
Retail Supervisor
Bristol
£25,000 - £35,000
retail
Sales Assistant
ALT VENTURES LIMITED T/A Resolve Solution
Sales Assistant
Birmingham
£23,443 - £23,443
retail
Sales Assistant
McColl's Retail Group
Sales Assistant
Birmingham
£24,000 - £29,000
retail
Entry Level Sales Assistant
Inc Recruitment
Sales Assistant
Birmingham
£24,000 - £28,000
retail
Sales Assistant
Fashion Retailer
Sales Assistant
Birmingham
£23,443 - £23,443
retail
Sales Assistant (Part Time)
McColl's Retail Group
Sales Assistant
Birmingham
£25,000 - £35,000
retail
Trainee Sales Assistant
ALT VENTURES LIMITED T/A Resolve Solution
Sales Assistant
Manchester
£23,443 - £23,443
retail
Retail Sales Assistant
McColl's Retail Group
Sales Assistant
Manchester
£27,000 - £27,000
retail
Sales Assistant
Westwave Bathrooms
Sales Assistant
Bristol
£24,000 - £29,000
retail
Sales Assistant
Inc Recruitment
Sales Assistant
Manchester
£24,000 - £28,000
retail
Temporary Sales Assistant
Fashion Retailer
Sales Assistant
Manchester
£23,443 - £23,443
retail
Retail Sales Assistant
McColl's Retail Group
Sales Assistant
Manchester
£24,450 - £27,450
retail
Sales Assistant
Vendora Inc LTD
Sales Assistant
Leeds
£24,000 - £30,000
retail
Entry Level Sales Assistant
BlackwaterRecruitment
Sales Assistant
Leeds
£26,000 - £26,000
retail
POP Mart Leeds - Sales Assistant
Pop Mart UK
Sales Assistant
Leeds
£24,633 - £24,633
retail
Sales Assistant
Salvation Army Trading Company Limited
Sales Assistant
Leeds
£25,652 - £25,652
retail
Customer Sales Assistant
Wolseley
Sales Assistant
Leeds
£26,000 - £55,000
retail
Store Manager/Sales Assistant
Miti Enterprice ltd
Sales Assistant
London
£31,859 - £31,859
retail
Multi Site Store Manager
Sayers and Poundbakery Ltd
Store Manager
Manchester
£34,689 - £34,689
retail
Store Manager
inploi
Store Manager
Manchester
£26,420 - £26,420
retail
Team Member/Sales Assistant
Open World Group Ltd
Sales Assistant
London

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Access the real-time data you need to make more confident pay decisions

Retail Salaries in 2026: What Our Experts Say

“Our pay planning survey shows that retail salaries are projected to rise by 3.0% in 2026. This is on par with the cross-industry median of 3.0%.”

30M+

Data pulled from live UK job ads

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About HR DataHub

Retail Salary Benchmarking for HR and Rewards Professionals

Make confident salary decisions with live market data from 40M+ UK job postings. No surveys. No guesswork. Just real-time pay insights in an instant. And all without you sending us any of your own data.



That’s why so many HR, Recruitment and Rewards leaders choose HR Datahub to set fair salaries for hiring and retaining their top retail talent.

Discover the ‘now’

Why put up with outdated salary information when you can access the fast-moving pay market in real-time? Make confident salary choices based on today’s pay trends.

Be salary-savvy

Make the right call on every retail salary with quality market data you won’t find anywhere else. Search by location, organisation, skillset or sector.

Pain-free benchmarking

Skip hours of job board research with streamlined salary benchmarking that’s quick, easy and intuitive.

RETAIL COMPANIES WHO TRUST HR DATAHUB
ACT WITH 100% CONFIDENCE

Back Your Salary Decisions.
Park the Guesswork.

Retain top talent

Set competitive rewards using real-time pay data. Put your business ahead of the pack by recruiting, motivating and retaining your top retail talent.

Certainty-based decisions

Stop second-guessing your retail salary offers. With live market data at your fingertips, you'll know you're making the right call every time — whether setting budgets, reviewing pay, or negotiating offers.

Time for deeper thinking

Stop manually researching job boards or waiting months for survey data. Automated benchmarking gives you instant market data, giving you the time and headspace to tackle higher value, strategic projects.

PLATFORM CAPABILITIES

Full-on for features

PLATFORM CAPABILITIES

Never miss a market shift again

Stop relying on 6-month-old survey data while salaries change weekly. Our live feed from 40M+ job postings means you'll spot market movements before your competitors do.

Future proof

Predict Salary Inflation Before It Hits

See exactly how retail salaries have moved over months and years. Spot emerging trends early so you can avoid being caught off-guard by sudden market jumps.

Get REAL SPECIFIC

Find Salary Data for Even the Most Niche Roles

Need data for a store manager role or sales-assistant position? Our precision filters dig deep to find comparable salaries, even for those "impossible to benchmark" positions that keep you up at night.

GIVE YOURSELF AN ADVANTAGE

Pay What Your Local Market Actually Demands

London retail salaries vs. Manchester? Get hyper-local data that reflects your actual talent pool. Stop overpaying based on national averages or underpaying and losing candidates to local competitors.

Access real-time pay data with the click of a button. Dive in yourself today and give HR Datahub a test run to see how we’re the right fit.

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Customer story

Ryman Case Study: Tracking pay on the high-street

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Of all the years I’ve been working in HR and recruitment, I’ve never seen anything that enables you to get the information you need for salary benchmarking that quickly.

HOW IT WORKS

We do the heavy lifting,
to keep it simple for you

1

We collect

HR DataHub is always hard at work keeping it’s salary data up to date. Every day we take millions of data points from sites like LinkedIn, Glassdoor and Indeed. So, you don’t have the sweat and tears of scraping websites or sending us data of your own.
2

You search

Simply enter a job role and click search to find out what the rest of the UK pays. It’s as easy as that. If you want to go deeper, feel free to sharpen your search by business type, location, salary type or skill set.
3

You compare

Does an individual salary size up to the market average? HR DataHub tells you the marketplace median, upper and lower quartiles in just a few clicks. That way you can keep all your salaries fair and square, and your pay strategy in perfect shape.
4

You share

Need to back-up your decision making to the business? With HR DataHub it’s easy to report to leadership teams or hiring managers. And your data is shareable as downloadable charts or tables.
FAQS

Common Q’s
about our pricing

Do I need to submit data on HR Datahub?

No. HR Datahub is built on live external market data, not customer submissions. You get the same live UK pay evidence base from day one, without needing to contribute your own data first.

No infosec review to work through, no waiting to build up a shared dataset, and no reliance on how much other companies choose to share. Your pay decisions stay confidential to your business.

How does HR Datahub compare to traditional salary surveys?

HR Datahub is very different from conventional salary surveys, which often take a long time to create and can be months out of date by the time they are published. Salary surveys usually focus on large enterprises to inform an annual strategy view and can eat up valuable time with painstaking cross-checking of company pay rates against survey like-for-likes.

In contrast, HR Datahub gives you a forward-looking view of what the market is offering right now, refreshed continuously and specific to the exact role and location you're deciding on.

We’ve covered the pros and cons of salary surveys in detail if you would like to explore this topic in more depth.

What is HR Datahub?

HR Datahub is a live salary benchmarking platform for HR and reward teams. It gives you current UK pay data, specific to role, seniority, industry and location, so every pay decision is grounded in what the market is doing right now. Not last year's averages or survey estimates. Live evidence you can point to, ready when the questions come.

HR and Reward leaders use HR Datahub insights to discover live market trends, set market-competitive salaries and make confident decisions about pay. It’s the ideal tool for helping you build pay packages with fair and competitive pay.

Where does HR Datahub get its data?

HR Datahub pulls live pay data directly from millions of live and historical UK job postings, refreshed continuously. Every data point is traceable back to the source posting: the company, the date, the salary stated. That keeps our pay insights right up to date and in line with today’s advertised salaries.

HR Datahub’s pay dataset is one of the most comprehensive in the UK, and you can search salaries by job title, business size, industry, competitors and location. You can also drill down into more niche skills with advanced keyword filtering. When you make a pay decision using HR Datahub, you can defend the underlying evidence line by line.

Who uses HR Datahub?

HR and reward teams at UK mid-market businesses, typically 200 to 2,000 employees. That includes HR Managers making day-to-day pay decisions, Reward Specialists building defensible pay frameworks, and HR Directors and finance leaders using it as the shared evidence base for board-level conversations.

Most of our customers work in logistics, manufacturing, retail, hospitality, care, and other operationally-led sectors.